The Spring Inclusion Collection breaks away from the past ideas that only certain people can wear the Abercrombie brand by embracing everyone in a unisex collection. All pieces can be mixed and matched to fit whatever style the wearer feels the most them in.
Whether you like to dress up or down, feminine or masculine - the Possession Collection focuses on celebrating and taking possession of who you really are inside and out.
Abercrombie hosted a 24-hour design challenge asking our team to create a a Spring collection concept for the year 2021. The brief for the challeng was to create a collection that is themed around inclusion and the brand's goals to bring in a more diverse crowd.
We as a team created a concept that is based on being your authentic self and owning the person you are. The collection is made to be mixed to fit multiple styles and all pieces are sized to be unisex.
The possession logo uses the iconic Abercrombie & Fitch ampersand as an identifier of the brand. The apostrophe stands for owning something. This could include your style, your personality, you. Let's continue possessing and celebrating the authentic you.
These concept drawings show the main clothing collection. The collection has unisex silhouettes and colors to make it something everyone can use to express their individual style.
Abercrombie uses a lot of graphics on their tee shirts. The graphic tees in the spring collection show abstract line drawings that represent spring. The tags show the collection logo enlarged.
This project was part of a 24-hour design challenge hosted by Abercrombie & Fitch. I worked alongside 10 other student participants.
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