WHO
DOESN'T LIKE SAMPLES?
The challenge
Paper sample books provide an effective way for customers to find the right paper they need for all their printing needs. Anyone who prints things often understand the importance of the texture, color, and thickness when trying to show the personality of your product/brand without saying it out right. For this project, I was given the task to choose a paper company and use one of their collections to create a sample book. The collection I chose comes from Mohawk, a paper company based in New York.
The solution
The paper sample book will act as a brochure to bring in tourists interested in Beetlesburg's magic flower. The booklet takes the customer through a story about how these flowers power and fuel the majority of the city and gives the history of the explorer that discovered the flower many years ago. As the customer goes through, they have the ability to experience that paper's thickness, color quality, and texture. Die cuts and fold outs are used throughout to enhance this experience as well.
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